Exclusive: Manchester City superstar Erling Haaland on Hyperice ambassador role

Hyperice is a technology-driven company with a giant mission, to help everyone on Earth move and live better.

For more than a decade, Hyperice has led a global movement at the confluence of recovery and wellness, specializing in percussion (Hypervolt line), dynamic air compression (Normatec line), vibration (Vyper and Hypersphere lines), thermal technology (Venom line), mind technology (Core by Hyperice) and contrast therapy (Hyperice X).

Now, as a holistic high-performance wellness brand, Hyperice is designed for all – from the most elite athletes, leagues, and teams to consumers everywhere looking to unlock the best version of themselves to help them do what they love, more.

Recognized as one of Fast Company’s Most Innovative Companies, Hyperice has applied its technology and know-how to industries including fitness, hospitality, healthcare, massage, physical therapy, sports performance, and workplace wellness on a global scale.

Hyperice’s transformative acquisitions of Normatec, RecoverX, and Core have helped to accelerate its innovation agenda as it enters its next stage of global growth. For more information, visit the newly redesigned hyperice.com.

Dean Perretta: Erling, can you talk about your proud role as an ambassador of Hyperice and, of course, the very positive ethics and values of Hyperice?

Erling Haaland: As a professional footballer, I always need to ensure my body is ready to endure the rigours that come not just with a 90-minute match, but with the intense training sessions week in and week out, and Hyperice helps make that happen.

I’m super proud to be on their team as not only an ambassador but also an investor. Hyperice’s product range only uses top-quality tech and materials and offers something for everyone – whether it’s for fitness or general health and wellbeing. I love what Hyperice stands for and its mission to help everyone move better and continue enjoying doing the things they love, be it football, tennis, cycling, swimming, you name it.

Dean Perretta: Beyond serving as an ambassador of Hyperice, you are also an investor. Why was it important for you to invest in the company? Are you focused on alignment with brands that you believe can give you a competitive edge on the pitch?

Erling Haaland: My partnership with Hyperice makes total sense for me – as a footballer, training, and performance are everything and Hyperice’s products allow me to be at my best, and elevate my recovery process to the next level, meaning I can continue to perform and do what I love. It’s not just the physical benefits either, it’s an act of self-care that has a great impact on my mental well-being too. Hyperice is a company continuing to do great things in the wellness recovery space and I’m excited to be part of the journey as an ambassador and an investor.

Dean Perretta: As it pertains to Hyperice’s exceptional products, can you touch on the ever-impressive health benefits and advanced technological quality and indeed your favorite items from Hyperice and why?

Erling Haaland: I always want to ensure my body is properly prepared and ready to go ahead of training or kick-off, and it’s equally important in the time between match days. I’m always looking for ways to give myself a competitive edge, and with Hyperice’s premium and innovative patented technology products, I feel the benefits better than ever before and can be ready to take the pitch faster with my body ready to go.

My most used product is the Hypervolt 2 Pro massage gun – the powerful percussion therapy gives me instant relief when I use it, especially on my sore legs after a match. I’m able to unlock my tight muscles in an instant.

I also love getting into the Normatec 3 Legs after a match to reduce any swelling or aches, and sometimes even before to increase my circulation and get my legs ready for the work they’re about to do. It uses dynamic air compression and pulses which feel amazing and helps me recover faster, improving my training and also performance.

Dean Perretta: Hyperice’s plethora of other professional sports superstar ambassadors include the well-known likes of Naomi Osaka, Patrick Mahomes, Rory McIlroy, Ja Morant and Amanda Nunes, as well as globally recognized sports entities NFL, NBA, MLB, PGA Tour, UFC, US Soccer Federation and Ironman as its partners. With that being said, how much of an honor is it for these highly decorated individuals to be a part of the Hyperice ambassador program, as well as associated with the proud partners alongside yourself?

Erling Haaland: It’s incredibly impressive how many world-class athletes and sports entities respect and trust Hyperice as their recovery partner. It goes to show that their products work, they have built an incredible network of like-minded people and brands who share the same thought on promoting ways to elevate recovery and performance, as well as overall well-being.

Dean Perretta: Lastly, where can the audience find out much more about Hyperice and, of course, as equally important, follow Hyperice on social media?

Erling Haaland: Find out more online via Hyperice’s website and via Hyperice’s Instagram channel @hyperice.

Dean Perretta
Dean Perretta is a 2x SEA Award-winning creative, Broadcast Journalist, Reporter, Courtside Analyst for BBC televised London Lions and Executive Producer who currently contributes to FOX Sports Radio, FourFourTwo Magazine and Muscle & Fitness Magazine.