New Balance reveals new Lille OSC kits for 2019/20 season

New Balance Football has revealed the new LOSC home, away and third kits for the 2019/20 season. The kit release is part of the ‘Face anything. Fear nothing’ campaign, which celebrates the Club’s rich traditions and beliefs.

Inspired by the raw and creative energy visible across Lille’s street art, the home jersey, in high risk red features a stuning graphic across the chest. Navy shorts and navy & high risk red socks complete the look.

Drawing on the historical flag of Flanders, the away jersey showcases a mimosa yellow base with a phantom black trim detail to the sleeves. There are matching phantom toned shorts, while the accompanying socks are constructed with a phantom and mimosa shade split.

The 2019/20 third kit celebrates the resurgence of Lille and draws inspiration from the Club crest that was first introduced in 2018. The white toned jersey features a striking graphic, that represents the crest and the Citadelle which radiates in the northern area. White bonded tape with contrasting red detailing is featured on both the shoulders and sleeves. The strip is completed with white shorts and white & blue socks.

The jerseys are developed using innovative NB DRY technology, a moisture wicking technology that helps keep players fresh and dry from the first to final whistle.

Althetic fit shorts with a step-change finish aid flexibility and movement. Socks come with engineered cushioning areas and ventilation technology to help keep players comfortable and dry during games.

Kenny McCallum, General Manager at New Balance Football said: “Last season was fantastic for everyone connected to the Club. We really wanted to harness this fresh enegy to create a suite of designs that not only celebrate LOSC’s identity but also truly excite the fans.”

Lille OSC defender, Jose Fonte, said: “These kits are so different to what we have seen before. We love the energy, vibrancy and we hope this will translate to the fans when we’re wearing them on matchdays. We are excited to wear the new kits in the League and in Europe.”

The full range of New Balance LOSC 2019/20 kits are now available from www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents) and in New Balance stores worldwide.

Dean Perretta

Dean Perretta is a 2x SEA Award-winning creative, Broadcast Journalist, Reporter, Courtside Analyst for BBC televised London Lions and Executive Producer who currently contributes to FOX Sports Radio, FourFourTwo Magazine and Muscle & Fitness Magazine.