Sports trading cards have been a long-standing tradition in American sports, originating as marketing material for cigarette companies in the 1800s.
Today, sports trading cards have evolved into a multibillion-dollar collectibles industry, blending nostalgia, fandom, and investment. Millions of fans and athletes of all ages gather at conventions to trade and collect cards and memorabilia of their favorite sports stars.
According to a study by Market Decipher 2025 Sports Memorabilia & Trading Cards Market size was estimated at the $33 Billion mark, and is expected to reach $271.2 billion by 2034, with an annual growth rate of 22.1%.
NFL running back, AJ Dillon, is no exception; he has been a trading card hobbyist since a young age, and now shares the hobby with his son.
“There’s something about being able to hold the card in your hand,” said Dillon.
Ahead of Super Bowl LX, Dillon spoke with our Kelsey Nicole Nelson on radio row in San Francisco about the upcoming 2026 National Sports Collectors Convention in Rosemont, Illinois, highlighting the growing connection between today’s athletes and the trading card hobby.
“There is nothing better than pulling your own card and collecting your teammates,” he said. “I think more and more you see guys getting more into collecting”.
As anticipation builds for this summer’s gathering of collectors, the excitement extends beyond the show floor, reflecting a hobby that continues to bridge generations of fans and players alike.
This year, the convention will be providing collectors with a heightened experience, with over 600 vendors and live autograph signings with big-name celebrities. Past guests include Mike Tyson, Hulk Hogan, Floyd Mayweather Jr., and more.
Tickets for the 2026 National Sports Collectors Convention can now be purchased here. The convention will take place between July 29 – Aug. 2, 2026, at the Donald E. Stephens Convention Center in Rosemont, Illinois.
