Chelsea Football Club announced its partnership on May 14 with Roc Nation Sports International (RNSI) to increase audience engagement in the United States.
RNSI is a global sports agency aiming to help athletes’ careers and endorsements and philanthropic endeavors.
Its partnerships include with Brazilian and Real Madrid stars Vinicius Junior and Endrick, Crystal Palace’s Chris Richards, Lyon’s Malick Fofana and Inter Milan’s Federico Dimarco.
The RNSI launched in 2013 in the U.S. and opened its international office in London in September 2019, becoming one of the top 10 football agencies internationally.
Its partnership with the football club focuses on intertwining with football, music, culture and entertainment to create collaborations to bring attention in the U.S. market.
The two will also develop campaigns that relate to U.S. pop culture to put the club as a relevant brand while also providing exclusive content drops and live experiences for months.
Chelsea F.C., founded in 1905 is one of London’s most successful professional football clubs having racked up the UEFA Champions League title in 2012 and 2021.
In the 2025-26 season, the club finished 10th in the Premier League with a 14-10-14 record.
It has also earned five Premier League titles, won the FA Cup eight times, the Football League Cup five times and a recent FIFA Club World Cup win in 2025, becoming the first club to earn four major UEFA club competitions twice.
The Chelsea Women’s team also achieved success by winning the FA Women’s Super League for the sixth consecutive time, a FA Women’s League Cup four times and a UEFA Women’s Champions League appearance in 2021.
To celebrate, fans in the U.S. will have the opportunity to win a limited edition Roc Nation CFC shirt signed by Grammy award winning record producer, DJ Khaled.
