New Balance Reveals Liverpool FC 2019/20 Home Kit

New Balance Football have revealed Liverpool Football Club’s 2019/20 home kit, celebrating 100 years of one of the Reds’ and English footballs most successful managers – Bob Paisley OBE.

Featuring the icon’s signature on the inside of the neck, the kit is released in a red pepper shade and officially launches “Live it”, New Balance’s campaign for the 19/20 season, which aims to encapsulate the legendary spirit that unites Liverpool FC fans across the world.

The home strip also incorporates iconic white pin stripes to the front of the shirt, first introduced to LFC’s kits in 1982/83 when Paisley was manager.

Developed using innovative NB DRY technology, a moisture wicking fabric that helps keep players fresh and dry from the first to final whistle. A bonded chest seam, mesh top yoke, placement ventilation and a back body map and construction are also included to promote freedom of movement on the elite jersey.Red pepper shorts in an athletic fit help to increase stability and freedom of movement, complete the look. Construction and shaping to the hem of the shorts is designed to help increase stretch and rotational / lateral movement. 

Engineered with cushioning areas, the accompanying socks feature a zonal polypropylene footbed to wick moisture away from the foot. Ventilation is provided via mesh jacquard structures.The goalkeeper kit is all phantom black in colour with gold accent design and has been developed in line with the outfield players’ jerseys.

 General Manager of New Balance Football, Kenny McCallum said: “We’re extremely excited and proud to reveal the New Balance Liverpool FC Home Kit. Bob Paisley’s incredible legacy was the ultimate inspiration for the 2019/20 strip in what would have been his 100th year. We hope this design will bring success to the club as it did when Paisley was a manager.”Liverpool FC defender Virgil van Dijk said: “This year’s home kit is incredibly strong. I’m really looking forward to wearing it as we continue to build upon the Club’s illustrious history and this season’s success.”The full range of New Balance LFC 2019/20 Home kit products including the Home Elite Player Jersey and Home Replica Jersey is available to pre-order now and will be available at (US residents) (UK residents) and in New Balance stores worldwide from 09.00am BST on Thursday 9th May 2019.

Dean Perretta
Dean Perretta is a 2x SEA Award-winning creative, Broadcast Journalist, Reporter, Courtside Analyst for BBC televised London Lions and Executive Producer who currently contributes to FOX Sports Radio, FourFourTwo Magazine and Muscle & Fitness Magazine.